📚 Learning Hub

Learn Digital Skills

Free tutorials, guides, how-to articles, and beginner resources to help you master the digital world — at your own pace, built for East African learners.

💡 Recommended path: Start with Beginner Resources → then pick a Tutorial track → then deep-dive with Guides. Everything is free.
🎯 Tutorials

Hands-On Tutorials

Step-by-step walkthroughs with real tools and real workflows. Designed to be completed in one session with skills you can apply the same day.

01
Analytics · 30 min

How to Set Up Google Analytics 4 for Your Website

Complete GA4 walkthrough — installing the tag, configuring events, setting up conversions, and reading your first reports.

02
Web Dev · 45 min

Build a Professional Landing Page with WordPress

From domain and hosting setup to a live, mobile-optimised landing page — completed in one focused session using Elementor.

03
Google Ads · 60 min

Running Your First Google Ads Campaign in Kenya

Keyword research for Kenyan audiences, writing ad copy, conversion tracking, and launching your first real campaign.

04
Design · 25 min

Canva Pro for Business: Beyond Basic Templates

Logos, social media graphics, pitch decks — master Canva's most powerful features for professional business visuals.

05
Automation · 35 min

Automating Your Business with Zapier — First 5 Workflows

Connect Gmail, Google Sheets, WhatsApp, and your CRM to automate repetitive tasks. No coding required.

06
AI · 40 min

Setting Up an AI Chatbot for Your Website or WhatsApp

Install and configure an AI-powered chatbot using ManyChat or Tidio — answer customer questions automatically 24/7.

📖 Guides

Comprehensive Guides

Long-form, authoritative guides on topics that matter most for digital professionals and businesses in East Africa.

01
SEO · 45 min

The Complete Guide to SEO in Kenya 2026

On-page, off-page, technical, and local SEO — everything in one authoritative, regularly updated guide for Kenyan businesses.

02
Marketing · 60 min

Digital Marketing Strategy A–Z for African Businesses

Build a complete strategy from scratch — audience research, channel selection, content planning, and measuring ROI.

03
Freelancing · 40 min

The Complete Freelancing Guide for Kenyan Digital Professionals

From choosing a niche and building a portfolio to pricing, client acquisition, and receiving international payments.

04
AI · 50 min

AI Tools for Business: The Complete 2026 Reference

Every major AI tool category — writing, automation, analytics, and customer service — with honest African market context.

05
E-Commerce · 55 min

E-Commerce in Kenya: From Idea to First Sale

Platform selection, M-Pesa integration, logistics, and marketing — the complete Kenyan e-commerce launch guide.

06
Web Dev · 40 min

Web Development Roadmap: Zero to First Paid Project

HTML, CSS, JavaScript, responsive design, and portfolio building — the roadmap to land your first client in 6 months.

🔧 How-To

Quick How-To Articles

Fast, focused answers to specific "how do I?" questions — each article tackles one problem and gives you a clear solution you can implement today.

01
How to Register a Domain Name in Kenya
Find, check availability, and register a .co.ke or .com domain for under Ksh 1,500 — full walkthrough.
02
How to Create a Google Business Profile
List your business on Google Maps and Search for free — complete guide from setup to verification.
03
How to Create a Professional Email Signature
A branded, clickable email signature in Gmail, Outlook, and other clients — with HTML templates to copy.
04
How to Schedule Social Media Posts for Free
Buffer, Meta Business Suite, and other free tools to plan your content calendar and save 3+ hours per week.
05
How to Compress PDFs Without Losing Quality
Reduce PDF file sizes for email and WhatsApp — free online tools and desktop software methods explained.
06
How to Send and Receive Money Internationally as a Kenyan
M-Pesa GlobalPay, PayPal, Wise, and Flutterwave — the best options for receiving payments from the UK, USA, UAE.
07
How to Set Up M-Pesa Till or Paybill for Your Business
Step-by-step guide to getting an M-Pesa business till — from Safaricom application to website integration.
08
How to Back Up Your Business Data for Free
Google Drive, Dropbox, and local backup strategies to protect your business files — including automated backup at zero cost.
🌱 Start Here

Beginner Resources

Completely new to digital? No jargon, no assumed knowledge — clear honest explanations that build your understanding from the ground up.

01
Start here

What Is Digital Marketing? A Plain-English Explanation

The clearest breakdown of what digital marketing is, why every business needs it, and which channels matter most in Kenya.

02
Web basics

How Websites, Domains & Hosting Actually Work

What happens when you type a URL, what a domain registrar does, why hosting matters — the internet explained simply.

03
Social

Social Media for Business: Which Platform, How to Start

Facebook vs Instagram vs TikTok vs LinkedIn — which platforms Kenyan businesses should use and what to post in 30 days.

04
SEO

What Is SEO? Why Your Business Needs It Explained Simply

Plain-English explanation of search engine optimisation and what you can do this week to improve your Google position.

05
Payments

Online Payments in Kenya: M-Pesa, PayPal & Everything Between

How digital payments work, which options are available, and how to start accepting payments online within 48 hours.

06
Safety

Basic Cybersecurity: Staying Safe Online in 2026

Strong passwords, two-factor auth, recognising phishing scams — the essential habits that protect your digital life.

🛠️ Tools Explained

Digital Tools, Explained Plainly

Honest, plain-English breakdowns of the most important digital tools — what they do, what they cost, and how they compare to alternatives.

📊
Google Analytics 4
What GA4 tracks, what the reports mean, and how to make real business decisions from your website data.
Analytics
🎨
Canva vs Adobe Express
Canva's strengths, limitations, free vs Pro features, and when Adobe Express or Figma is the better choice.
Design
📧
Mailchimp vs Brevo
A cost-focused comparison of the two most popular email marketing tools for African SMEs at different subscriber counts.
Email
🌐
WordPress vs Wix vs Squarespace
Which website builder is right for your budget, technical skill level, and business type — with honest KES cost breakdowns.
Websites
🤖
ChatGPT for Business
Beyond the hype — the specific, proven ways ChatGPT adds genuine value to real business workflows.
AI
📋
Trello vs Notion vs Asana
The right project management tool for your team size, workflow complexity, and budget — including solo Kenyan freelancers.
Productivity
FAQ

Learning Hub Questions

Is all the learning content genuinely free?
Yes — every tutorial, guide, how-to article, and resource in the MPK Digital Learning Hub is 100% free with no registration required. We believe digital knowledge should be accessible to anyone in East Africa regardless of budget. Our paid offerings are professional digital services, not the educational content.
Do I need any prior knowledge to start learning here?
None at all. The Beginner Resources section is designed for people who are completely new to digital — no assumed knowledge. From there, Tutorials and How-To articles build progressively, and Guides go deepest for comprehensive understanding.
Do you offer in-person digital training in Nairobi?
Yes. In addition to free online content, MPK Digital offers in-person digital skills training at our Nairobi cyber café. Sessions cover computer basics, Microsoft Office, internet and email, Google Workspace, social media for business, and WhatsApp Business. Available one-on-one or in small groups — contact us to book.
Apply What You Learn

Need help executing your digital strategy?

Learning is step one. MPK Digital's professional services team can help you implement Google Ads, build your website, and automate your workflows.