Expert commentary, honest case studies, and practical guides on digital marketing, technology, AI, and business in East Africa — written by practitioners.
Google Ads is no longer optional for businesses competing online. We break down exactly why, what it costs, and how to get started — even on a tight budget.
A behind-the-scenes look at how MPK Digital integrated Claude, ChatGPT, and Notion AI into our editorial workflow — including the exact prompts we use.
Slow load times, no SSL, non-mobile layouts — we audited 100 Kenyan business websites and found the same costly errors appearing again and again.
A transparent case study of our SEO strategy: the keywords targeted, the content created, the backlinks built, and results after 90 days.
From selling digital products on Gumroad to a WhatsApp newsletter — five proven income streams any Kenyan with internet access can launch without capital.
A breakdown of recent ransomware incidents targeting Kenyan businesses, how the attacks unfolded, and the security measures that would have prevented them.
We tested both across a Kenyan audience of 2,000 subscribers. Here are the open rates, engagement data, and our final recommendation.
We spent two weeks documenting who walks into our cyber café and why. The results challenge assumptions about digital access in modern Nairobi.
Businesses are losing clients because their proposals and user guides are unclear. The business case for investing in professional technical writing.
Data speeds, business packages, M-Pesa integration, and customer service — we tested all three Kenyan networks across different Nairobi locations.
Kenyan professionals in the UK, US, and Middle East represent a massive underserved market for digital products — here's how to reach them.
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